March 9, 2007

Bonfante Gardens renamed Gilroy Gardens Family Theme Park

Bonfante Gardens, Inc., a non-profit organization and California’s only horticultural theme park has announced it will undergo a corporate name change to Gilroy Gardens Family Theme Park. The name change will be transitioned throughout the park's seventh season opening March 31. 

Under recommendation by Cedar Fair Entertainment Company, the park's management company, as well as their advertising agency, the park's board of directors unanimously agreed to rename the property Gilroy Gardens Family Theme Park. The repositioning is an opportunity to create more geographical awareness among our visitors and drive tourism to Gilroy and surrounding municipalities.

“We are excited about the new direction,” said Robert Kraemer, president and chairman of the board of directors. "While the park's name will change, our commitment to quality family entertainment and education will remain consistent."

"Renaming the park is a natural fit for the community," said Michael Bonfante, the park's founding director. "My dedication to the park and passion for horticultural remains unchanged as we begin this new chapter." 

A new name isn't the only addition guests will see when visiting the park this season. "Gil," a new garlic themed character, will make his debut at Gilroy Gardens this season. The park is also adding a number of seasonal themed events designed for the entire family including Spring Fling, Red, White and Cool, Summer Safari and Treasure Hunt.

Since many families turn to Gilroy Gardens for their child's first theme park experience, younger guests will enjoy Pit Stop Racer and Big Red Engine Co. Sized specifically for little ones, these new rides give children their first opportunity to get behind the wheel and ride alone in 2007.

Gilroy Gardens Family Theme Park opens for the 2007 season Saturday, March 31 at 10 a.m. For more information, visit www.gilroygardens.org.